The cereal that has become synonymous with athlete branding have added their first ever MMA fighter to their roster. UFC champion Anthony Pettis (17-2) has been announced as having joined ‘Team Wheaties’ in a post on the official Wheaties Twitter account.
— Wheaties (@wheaties) June 24, 2014
No official word on the probable appearance of Pettis on the cover of the cereal box, but full details are expected to be announced soon. As for UFC lightweight champion, Pettis, he will defend his title against Gilbert Melendez (22-3). The two will first serve as rival coaches on season 20 of The Ultimate Fighter. They will fight at an unannounced event later this year.
Pettis took to Twitter to express his own feelings on being signed by a company that is so engrained with some of the best athletes of all time.
— Anthony Pettis (@Showtimepettis) June 24, 2014